Other attention grabbing techniques

Other attention grabbing techniques

Other techniques used to grab consumer’s attention are:

Cardboard Pop- ups – used in mailing device or magazine insert, these literally jump out at consumers.

Shocking and powerful headlines and bold statements

Size of the adverts – large billboards or magazine adverts, also long TV adverts – for example Coca-Cola once brought a 5 min slot for a Christmas advert.

All attention grabbing devices used in advertising appeal to our senses, they influence consumers to buy into their product or service.