Stage 1 - Sensation
Solomon’s Consumer behavior describes this stage as: ‘…immediate response of our sensory receptors’.
Stage 2 - Attention
This stage consists of selecting certain senses to our attention. The ones that grab our attention!
Stage 3 - Perception
This is where the selected senses (stimuli) are ‘organized and interpreted’ to determine our Perception
So,
Sensation, Attention, Perception (SAP).
For further details about the process check out this link....
http://www.wisc-online.com/objects/ViewObject.aspx?ID=OIC2801
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