There are massive differences between both sexes and marketers need to adopt to these when advertising. Check out the perfume/aftershave adverts below. Can you see the difference? the women's is all pink and red, very sexy, heart, love, passion, fairy tale dress. And then the mens is dark and tough, hood-up, hard man, fist shaped bottle ffs!
You can see the marketers approach is completely different.
The practical implications are clear: women have better memory for detailed information than do men, while men tend to have better spatial ability and the ability to build systems. For marketers who want to appeal to women as effectively as possible, this means that they need to get product design, packaging, pricing, branding, messaging and more in sync with how the female subconscious mind receives and processes information, and directs behavior – greatly increasing the chances of marketplace success.
Pairing science-based market research innovation with conventional methods enables Nielsen and NeuroFocus to better understand the elements of successful consumer engagement – providing a powerful tool for generating greater returns on the great investment it takes to launch and sell new products.
(http://blog.nielsen.com/nielsenwire/consumer/the-science-of-marketing-and-gender/)
The practical implications are clear: women have better memory for detailed information than do men, while men tend to have better spatial ability and the ability to build systems. For marketers who want to appeal to women as effectively as possible, this means that they need to get product design, packaging, pricing, branding, messaging and more in sync with how the female subconscious mind receives and processes information, and directs behavior – greatly increasing the chances of marketplace success.
Pairing science-based market research innovation with conventional methods enables Nielsen and NeuroFocus to better understand the elements of successful consumer engagement – providing a powerful tool for generating greater returns on the great investment it takes to launch and sell new products.
(http://blog.nielsen.com/nielsenwire/consumer/the-science-of-marketing-and-gender/)
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