Generational Marketing mean to target a specific demographic, trying to appeal to all is too diverse and you wouldn’t expect good results. For example, you wouldn’t try and sell a pushchair, or a mountain bike to an OAP. Check out the adverts below….
This first one is obviously aimed at an older, middle/higher class audience… staring Joanna Lumley a long established British actress – a celebrity the older generations can relate to!
Now by viewing the advert below you can see the massive contrast between advertising to different generation. This advert is obviously aimed towards children – mostly boys. With a great use of colours, music, effects and enthusiast over voice!!
These are four popular generational categories that most marketers tend to focus on.
They include:
- Millenials or Generation 2001ers, born after 1980
- Baby Busters or Generation Xers born between 1965 and 1980
- Baby Boomers born between 1946 and 1964
- Mature Citizens born between 1909 and 1945
By viewing the groups above we can relate back to previous blogs, these different generations will differ in values and perceptions – which will in turn will make them differ in which products they choose to buy, or which brands they trust the most!
Tom this won't pass - you haven't even covered the task set in the lecture
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